Choosing new merchandise is always an exciting experience. We evaluate merchandise from last year, looking at what sold well and what did not. Hopefully this evaluation helps us make better decisions about which merchandise to purchase this year.

In all the busyness of evaluating, designing, choosing, and purchasing new merchandise let’s not forget why we have merchandise in the first place. It’s not all about the money.

Here is an excerpt from The Christian Musicians Devotional to get us started thinking about the whole picture of why your Christian band sells merchandise.


Merchandise Reminders

“After the victory, the LORD instructed Moses, ‘Write this down on a scroll as a permanent reminder, and read it aloud to Joshua: I will erase the memory of Amalek from under heaven.’”

Exodus 17:14

Joshua had just won the victory against the Amalekites while Moses held up his arms. This day was a turning point for the Jews. It was a day to remember! But our memories are not always as reliable as we would like, so God had Moses create a visual reminder of the victory. Whenever the people had doubts or needed their faith strengthened, they could read the scrolls and be reminded of what God had already done for them.

God works through Christian music ministers at concerts to give His people victories. Fans are brought to know Him for the first time, find release from personal strongholds, and receive a deeper experience with God while we perform. Those victories, the experiences of drawing closer to God, need to be remembered and celebrated. But you and your band cannot stay with fans to remind them daily of what God has done for them. This is why your merchandise is so important: it is a reminder of God’s hand at work in your fan’s life. When the fan listens to your song, they instantly remember how they felt at the concert. The memory of the experience at your band’s concert may be just enough to help a fan overcome a temptation. When they wear your band’s t-shirt they are often given the opportunity to tell their friends about their experience at the concert.

Selling merchandise is not about the money, or promoting your music. It is all about reminding fans of their experience with God at the concert and providing them with tools to communicate that experience to their friends.

Prayer: Father, help me to remember that selling my merchandise is all about reminding fans what You have done for them.

Christian Musicians Devotional


The Christian Musicians Devotional

is 365 days of Scripture, commentary, and prayer to help you through the challenges of music ministry.


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