Music Marketing Resources
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All music marketing points to your website. It needs to be outstanding.
To get the most flexibility in website design build a website with WordPress and Bluehost. Christian Band Help is hosted on Bluehost. I chose them because they are easy to use for people who are not computer geniuses and are inexpensive. I stay with them because their customer service is the best! I’ve asked some very basic questions and they have always responded graciously and quickly. I am so pleased with them that I even use them to host my husband Mark’s website. Bluehost has tutorials, live chat, and 24/7 phone calls to techs.
If you need a super simple templated website Bandzoogle is the way to go. There are 3 plans starting at $9.95 per month ( a little less if you pay for the year up front). All the plans include a domain name, mailing lists, music store, and epk. There is a 30 day free trial.
The Best Music Marketing Books
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)
Music does not sell because it is good. Good music sells because it is marketed well. Learn how to get your music noticed on a budget with advice from Bobby Borg.
Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands on a Budget (Revised & Updated)
Bob Baker is the master of DIY music marketing. With this manual, you’ll discover that music marketing doesn’t have to be expensive or flashy to be effective. This book is also available as 5 separate Kindle e-books.
Learn how to use social media to find new fans and keep your current fans engaged using Ariel’s social media house plan. She’ll show you how to start with the foundation and build up to create a social media strategy that works. Her plan is not a get fans quick scheme, it is a solid well planned strategy to establish relationships with an ever growing fanbase. Ariel has taught Social Media for Musicians at Berklee College of Music.
Social Media Promotions for Musicians: A Manual for Marketing Yourself, Your Band, and Your Music Online (Music Pro Guides)
The book reveals a host of online insider tips and tricks that will help you gain more fans and followers, increase your views, and grow your ticket and merch sales. Social Media Promotions for Musicians shows artists, bands, engineers and producers the latest techniques and strategies to increase your online presence more effectively and efficiently than you ever thought possible.
Canva can help you create beautiful images for your website and social media quickly. There are paid plans, but most musicians get everything needed using the free plan. Canva has many tutorials (click on the ‘Learn’ link) to help you create memorable images.
The Christian Music Festival Survival Guide is a free gift for you to give to anyone you choose! Use it as a freebie when fans sign up for your mailing list on your website, to reward fans when they buy tickets or music from you, to give Youth Pastors in your press kit, or in your band’s social media. It contains everything a first time fest goer needs to know, including: how to get the best ticket price, what to pack, and how to stay safe.
Available in every format to work on every device.
CLICK HERE for more information about how to get and use this booklet.
Meet Edgar is the ultimate social media scheduling tool. If you can afford it, this is an exceptional tool. It will cut down the time you need to spend on social media marketing and increase your fan base. Unfortunately at $49 per month most musicians simply cannot afford to use Edgar.
Fortunately there are many other free tools available to schedule your band’s social media.
Hootsuite’s free plan is adequate for almost all musician’s needs. This tool will let you schedule social media posts so you don’t have to post in real time. They have a blog, podcast, and webinars to help keep you up to date with the latest in social media.
IFTTT (pronounced like ‘gift’ without the ‘g’) stands for ‘if this, then that’. This website has thousands of tiny programs called Applets which are based on doing something when something else happens. Christian Band Help uses it to connect our Google calendar to Twitter. So, whenever it is a certain day and time a specific tweet is posted. IFTTT is especially useful for social media content that gets reposted consistently.
What happens when all the tech and time consuming work is too much? We hire a freelancer from UpWork. Post a specific job you want done and freelancers will bid on doing it for you. You don’t pay until the job is done to your satisfaction. There are freelancers available to do pretty much any online work you’d need.
Get Your FREE Christian Band Booking Calendar
Christian musicians need places to play to be able to do their ministry.
Sign up to get a FREE booking calendar that shows you which booking tasks to do each month. Know what to do and when to do it to get more gigs so you can do more ministry.