End of the Year Band Evaluation – Part 2

 

Here’s the video transcript:

This is Part Two of your Christian Band’s End of the Year Evaluations. If you haven’t seen Part One, please go back and watch it, we discussed your band’s physical assets.

CLICK HERE to watch Plan Your Band’s Success with an End of the Year Band Evaluation – Part One

 
Before we get started I want to let you know that this video asks a lot of questions. If you’re like me, you’re probably watching while you’re doing something else—and that’s good—you’re using your time wisely. But this session is going to be challenging to apply unless you have notes. So I created a free PDF Band Evaluation Checklist for you. It covers everything I am talking about today. There’s boxes to check of for each topic to help to easily see where you stand and what you need to do. You don’t have to stop what you are doing if your click this link to get your free checklist:
 

Get the Band Evaluation Checklist

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Go ahead and do that now and let’s get started.
 
Your internet is probably THE most important intangible asset of your band. Spend as much time as necessary evaluating and trying to find cost effective ways to improve your ministry online. There are so many tools available for each platform, and more being added daily, that it is worth doing some research to find what works best for your band.
 

Components of Your Internet Presence

● Your band’s website
Facebook page
● Twitter profile
● YouTube channel
● MySpace page (if you have one)
● Wikipedia page (if you have one)
● Any platform that sells or plays your music (Amazon, cdbaby, Spotify, BandCamp, etc.)

 

After you have evaluated all the pages your band administrates, go a step farther and consider ways that you can expand your reach online. For example, are you leaving comments on other people’s websites that point back to your website? Have you joined groups that talk about Christian music? What can you do to join your online concert promoting efforts with the efforts of each venue? One of my online mentors says the best thing we can do to promote ourselves online is to “be everywhere.” In other words, whenever a potential fan is online they should be bumping in to your band repeatedly. What can you do to make that happen?
 

Band Name

● Check the file you keep to prove usage of your band’s name—does it include posters or tickets from all your shows, especially those in states that you have not previously played?
● Does your partnership agreement, or whichever documents you use to spell out the band’s legal structure state, who owns the band name and who gets to keep using it if members leave or the band breaks up?

 

Songwriting/Recording

● Are you on track to release your next project?
● How many more songs do you need to write?
● How is the current way of songwriting working for the band? Do you have ideas of new methods to try?
● Which of your songs need to be rewritten?
● Have you chosen a studio? Did you like the last studio and engineers you used? Do you need to try something different?
● How are you handling the cover art and inserts?
● Who is doing the duplication and packaging?
● How is the band going to distribute the release?

 

Copyrights

● Reevaluate your decisions to register or not register songs with the copyright office.
● Check to see if your records of who owns which songs are correct and stored safely.

 

Marketing

● Review your physical press kit, EPK, contracts, and riders. What should be changed?
● Look at past interactions with the media—radio interviews, print articles, TV appearances, etc. What could you do better? How can you attract more media attention?
● What can you do to get more airplay?
● Is your one-sheet up to date?
● Have you included recent media appearances in your press kit, website, and one-sheet?

 

There are a whole lot of topics to discuss here. Take time to discuss and research how your band can improve in all these areas—it will pay off next year. You do not need to have all the answers in one meeting. Break it up over several weeks if necessary. Try to come up with the next steps to take in each area and then prioritize those steps. Those priorities will help create your band’s budget for the upcoming year.
 

Get the Band Evaluation Checklist

Sign up here so I can send you the Band Evaluation Checklist by Email.

Signing up here enters your e-mail onto the Christian Band Help mailing list. We know you hate spam—we do too. We don’t have a newsletter and we don’t send e-mails every day. We only send e-mails when we have something important to say that we think you want to hear, not usually more than 2 per month. Plus there is always an unsubscribe button on the bottom of every e-mail. We don’t share or sell e-mail addresses to anyone, ever. Powered by ConvertKit

 

This article is an excerpt from The Christian Band Handbook.

The Christian Band Handbook
 

Does your band want to experience extraordinary music ministry?

The Christian Band Handbook

was written to help your Christian band manage your ministry’s time and money effectively.

CLICK HERE

to get your copy today.

 

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Signing up here enters your e-mail onto the Christian Band Help mailing list. We know you hate spam—we do too. We don’t have a newsletter and we don’t send e-mails every day. We only send e-mails when we have something important to say that we think you want to hear, not usually more than 2 per month. Plus there is always an unsubscribe button on the bottom of every e-mail. We don’t share or sell e-mail addresses to anyone, ever. Powered by ConvertKit