The Elevator Pitch for Christian Bands

“Elevator Pitch”… that just sounds used car salesman-ey, doesn’t it? It makes me think of marketing scam more than integrity and solid ministry… blue polyester off the rack suits and way too much fake gold jewelry. YUCK… definitely not a positive image for your Christian band. Why does an elevator pitch have such a negative … Read more

Should your Christian band give away FREE music downloads?

For most bands the answer to the question of giving away free music will at some point be “Yes”. But, that answer is not the best answer for every band all the time. To make the wisest decision about giving away free music downloads we need a better understanding of how “free” works and how … Read more

Getting Media Attention for Your Band’s New Release Party – Part Three

Strategy #3  Telling the Media What They Want to Hear, In the Way They Want to Hear It. How to use Press Releases and Public Service Announcements. Part One of Getting Media Attention for Your Band’s New Release Party covered Creating a Newsworthy Event. CLICK HERE to read it before reading Part Two or Part … Read more

Get Media Attention for Your Band’s New Release Party

Strategy #1: Create a Newsworthy Event The purpose of your CD Release Party is to celebrate your new release and have fun. Right? Wrong. A fun evening with your friends is a great way to celebrate all your hard work through the recording and manufacturing process. But, it is not the reason you should have … Read more

Gracenote and Freedb

Have you ever wondered how your car and your MP3 player know the song titles, artists, and length of the song? How do you get your music recognized by these players? This tech is dominated by one company: Gracenote, which is owned by Sony. Currently Gracenote has over 130 million tracks in their database. The … Read more

Gravatars Help with Band Branding

The music industry is rapidly changing from the mass market/ label/ radio airplay model to musicians connecting directly with fans. As this change continues to occur, the internet becomes more and more important. Your Christian Bands online presence is critical to the growth of your ministry. Gravatars can help your bands brand be recognized by current … Read more