The place to start your Christian bands press kit is with a good basic logo design. This same logo will set the tone for your bands brand and image both on and off stage.
The most important use for your band logo is to build name recognition.
Your goal is to get fans to see the band logo and know it’s you, without even reading the type. The most obvious examples of great logo design are national brands; think Pepsi, McDonald’s, or Walmart. Specific colors, fonts, and shapes come to mind with each name. You want to achieve that same kind of recognition. So, as a band that does not yet have national recognition status, it is very important that you do not change your logo frequently. Design a great logo and stick with it.
Your band logo will be used in multiple ways… t-shirts, business cards, stickers… pretty much everything that represents the band will have your band logo on it. So, it is important to keep all the possible uses in mind as you design. Sizes are going to vary from a business card to a merchandise booth sign. Proportions of height to width are going to vary from a t-shirt to a web page header. As you work on design choices, try to picture the different uses for the logo in your mind. If it looks good in your mind on a t-shirt but not a business card, for example, you may want to look at a different option.
The easiest way to begin logo design is to choose a font.
Here are some places to find free fonts:
There are many more available if you don’t see a font you like here. Search “free fonts” to come up with more.
Download any fonts that might have a possibility of working well for your band logo. After they are installed to your computer, install this free program: the-font-thing.en.softonic.com. This program allows you to type the band name once, and then view it in every font you select at the same time. It will save you hours of comparing one font to another.
You should be able to narrow down font choices to the top 10 or less. Remember to picture the font in its many possible uses. If the band has a long name, look for a font that is condensed. If the band name is short or uses just 3 letters as an acronym, choose an extended, bulkier font.
After narrowing down the possible fonts, choose band colors. Most logos use 3 colors: a background color, the main color, and an accent color. These three colors need to be chosen carefully because they should be used everywhere as the band colors. The stage (including some of what band members wear) and the merchandise booth should use these colors as well as the website and press kits. Using the same colors repeatedly will help reinforce the goal of building band name recognition. For example: when you see red and green you probably think Christmas and when you see orange and black you think about Halloween. Do not choose your personal favorite colors. Look at what national bands in your genre are using. Color choices need to reflect your bands music genre while at the same time causing your band to be more memorable than other bands in that genre. Use color in this way to establish your bands image.
Once you have colors and possible fonts, you get to play. Look at each font in each color, try reversing the colors too. Try out all the font options, such as shading, bold, and strikethrough. Have fun… enjoy the creative process. Eventually, you will narrow the design down to just a few options. Don’t forget to create one or two completely wacky logo designs for fun, just to make sure the rest of the band is really paying attention! Take all the options to the band to get refinements and a final decision.
One word of caution: We’ve all seen band logos that are essentially a line drawing with hand drawn lettering… as creative as that may be, don’t do it. The drawings are cool on a tattoo. The lettering is definitely original and distinctive. But this type of logo is not good design for a band because it is not usable in many applications… for example: it looks great on a t-shirt but too intricate for a business card. The design looks the same as many other band logos from a distance because the distinctiveness comes from the intricate details.
Keep your logo design simple, readable, and usable. Once you have decided upon the design – use it everywhere. A well designed logo is just one more way to build band name recognition and increase the scope of your bands ministry.
Does your band need help creating a press kit?
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