“Elevator Pitch”… that just sounds used car salesman-ey, doesn’t it? It makes me think of marketing scam more than integrity and solid ministry… blue polyester off the rack suits and way too much fake gold jewelry. YUCK… definitely not a positive image for your Christian band.
Why does an elevator pitch have such a negative connotation?
Because we feel the person giving it is trying to cheat us and use us.
But, should we throw out the baby with the bath water so to speak, just because the idea has been misused?
Here’s the transcript of the video:
Today we’re talking about your Christian band’s elevator pitch, also simply called your pitch.
Let’s start by looking at what an elevator pitch really is:
Business Know How.com says, “An ‘Elevator Pitch’ is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.”
This is why we call it an elevator pitch.
I like to think of an elevator speech or pitch as clear communication of my ministry in a minute or less. It’s more than just your music genre. Your pitch communicates what makes you different from every other Christian band. This is an incredibly useful tool, in fact all of your music marketing is based on it. That’s why creating an exceptional elevator pitch is so important.
Here’s some examples of places your band might use an elevator pitch:
• When you’re making booking phone calls
• Or when being introduced to anyone that might use your band’s ministry
• Talking to media professionals such as radio interviewers, newspaper reporters, or tv spots
• With fans after a concert
• On your business card
• When talking to the waitress or waiter at dinner
• When you’re recruiting volunteers to help raise money for your ministry
• Online in a video, on your website, and social media
• And of course the place everyone thinks about it is in your press kit
The uses are pretty much endless—wherever and whenever the opportunity arises. Wouldn’t it be nice to know that you’ve never wasted a chance to get someone interested in your message and ministry? To do that you need to be able to create a memorable pitch and be prepared to say it at any given moment.
Here’s a few guidelines for writing your elevator pitch:
• First of all, actually take the time to think it out and write it down. The process makes you craft the most effective speech and keeps the whole band saying the same thing.
• Keep it short. The pitch shouldn’t last more than a minute and be less than 250 words.
• Place a hook in the first few seconds. Just like the hook in your song, your speech needs to capture a person’s attention be remembered for its hook. The first few seconds of your pitch should make the listener want to pay attention to the next 45 seconds. For example: the hook of Christian Band Help is “Creating Extraordinary Music Ministries”. You may already be using the hook as a band slogan.
• Include your band’s music genre, but most importantly talk about the band’s ministry and why you do what you do.
• Be interesting. Just like every other aspect of marketing your band, you have to capture the audiences’ attention and make them curious to learn more about you.
• Be passionate. Saying the correct words is not enough. You have to deliver those words in a way that communicates your passion about what you are doing. Don’t expect other people to care about your ministry if you don’t communicate that you care.
• Communicate clearly the mission and vision of your band. You must answer the question, “What sets your band apart from every other Christian band?
• At the end of your pitch, ask the listener to go to your website and listen to your music. So, get in the habit of repeating your band’s URL clearly.
Are you having trouble writing your Christian band’s elevator pitch? An easy way to do it is to write it as if it’s a television commercial. What would you say in a 60 second ad about your band and its ministry? Is that interesting enough to keep a viewer from changing the channel or doing something else during the commercial? Write a great commercial and you probably have a great elevator pitch.
Need more help writing an outstanding pitch? The book that’s most recommended on Amazon is:
I’ve read this book myself. Usually I get most of my books from the library because I’m frugal, but this is one I’m buying so I can keep it in my office as a reference tool—it’s that good. If you need help coming up with a name or a tagline, this is the book to get your creativity flowing.
POP— P.O.P stands for purposeful, original, and pithy—which is exactly what we want our pitches to be. This book shows you new ways to brainstorm with exercises to help you create the absolute best pitch, so you can clearly communicate your music ministry and connect with fans and bookers. I especially like Sam’s examples of pitches that work, analysis of why they work, and how they came up with them.
POP is an easy read that’s challenging to apply. Are you up to the challenge? I hope so because the success of your music ministry’s marketing hinges on a really great pitch. It’s worth the time and effort to create an absolutely amazing pitch.
There’s a link below to get
POP!: Create the Perfect Pitch, Title, and Tagline for Anything from Amazon. It’s available as an e-book, paperback, or hardcover.
I hope I’ve helped you today in one of the most important aspects of marketing your music—creating your pitch. Thanks for watching.
Do you need more help creating and extraordinary music ministry? Check out all the resources and articles on ChristianBandHelp.com and as always feel free to e-mail Marie@ChristianBandHelp.com with questions.
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