Every Band Needs a Business Card – But They Don’t Have to Be Boring

Old School ALERT! Some old school things are better left in the past: spandex, big hair, 8 track tapes—you know what I mean. Other things become classics because no one has created anything better. Band business cards fall into that category. Business cards have been around since before the Victorian era because they work. They remind people about you, give people ways to contact you, and add to your bands professional look. Taking your business/ministry seriously is very important to the people who hire your band; it is easier for them to hire you if you look professional. Even if your band primarily plays to youth groups, and you get hired through the youth group leader, the people who approve your bands performance and pay are administrators. So, every band needs business cards.

What goes on a business card:

Band Logo/ Name

● Band website (social media pages are optional)

● A one line description (known as a tagline) which should remind people why they meant to contact you, i.e. “Counter-pop-culture message of hope from an alt rock band.” This description MUST include the band’s music genre.

● Booking Information: Name of contact person, their phone number, and e-mail. In the past some bands included a physical mailing address. This is no longer necessary since most music business is done online.

● If you choose to include a physical mailing address, use a band or booking agent’s P.O. Box. Using a band member’s home address could result in unwanted fans showing up on your doorstep at inappropriate times. The only people who need the band’s mailing address are promoters returning physical contracts. The address can be put on the contract.

● Some bands include the first names of all the members; most bands should not do so because bands typically change line ups faster than they run out of business cards.

Boring Band Business Card

What a business card should look like:

Standard business cards are 2″ x 3-1/2″. People have tried to and can get crazy with unusual sizes, but then they will not fit into wallets or standard business card holders. More often than not, odd sizes get shoved in between other papers or thrown away. Your band should use the standard size. You do not, however, have to stay with standard paper, color, or layouts. Design a card that attracts attention by doing something unusual. Business cards can be boring. We’ve all seen the versions with white paper, black ink and clip art pictures. Why would your band do that? Your music ministry needs to stand out as a representation of God’s love here on earth! God is not boring. Look at all the colors, textures, and shapes He created. Attractive, attention-getting business cards are one more way you can demonstrate God’s creativity in your ministry.

Ideas to make your business card stand out:

● Use decorative scissors to trim one edge of the card. Decorative scissors are used to make scrapbooks and are available at any craft supply store. Fiskars has several great scissors which can be purchased as sets or individually. Check out Fiskars 12-93007097 Paper Edgers Set Classic to see what these scissors will do.

● Handwrite a personal note on the back of each card. This could be something like: “Hey! My favorite verse is Galatians 6:9—look it up and let me know what you think. Marie.” Use your imagination—what would get a fan to go to your website? What would help a promoter see that you are serious about your ministry? These notes can be written ahead of time, so they are ready in an instant. They don’t all have to be the same; different band members can have different notes and the content of the notes can change whenever you want.

● Design your cards to be vertical (portrait) rather than horizontal (landscape). Keep the standard size but change the orientation of the paper. Or, have some of your text going vertical and some horizontal.

● Add something extra. Do you have an abundance of band buttons? Design a card around pinning the button onto it. If it fits with your band’s look, consider tying on pieces of string or ribbon. Use a basic hole punch to create places to tie. You can hand or machine- sew on business cards too. Keep your stitches wide so you don’t perforate the paper. Thread comes in an almost infinite number of colors including metallic and rainbow effects, so this is not your Grandma’s look anymore. Need more ideas? Walk down the scrapbook aisle of any craft store.

How business cards are used as stand alone merchandising:

Business cards will be used as stand alone advertising at shows on your merchandise table. Every member of the band should carry several cards with them at all times to pass out to anyone who is interested in the band. Band members can get gigs and new fans by following up impromptu conversations about the band with a business card.

How to create business cards inexpensively:

Bands that have a music style that works well with a handcrafted look can get FREE business cards. Do you have a friend or relative who loves to do scrapbooking? Ask them to help your band by handcrafting your cards. They probably have many, many scraps they would love to use up and would be thrilled that you asked them to help! Not every card has to look the same. You could end up with some really amazing cards—FREE!

Printing cards on an inkjet printer is expensive. Business card stock is usually over $15.00 for 250 cards. That costs you 6¢ per card (plus the cost of shipping if you order online). Add the cost of your ink to that. It is much less expensive to find a great deal online. Google “business cards” and you will get more search results than you need. The deals from each company change frequently, so you will have to do your homework. You should be able to find them in full color for less than 3¢ per card. Create the card using software you already own on your home computer such as Photoshop or Publisher, save it as whatever file type is recommended by the printers, and then upload it to the printer’s website. Once the cards are shipped to you, creatively customize them to coordinate with your band’s look, merchandise table, and press kit.

Business cards can be boring. We’ve all seen the white paper, black ink with clip art picture versions. Why would your band do that?  Your music ministry needs to stand out as a representation of Gods love here on earth! I don’t think God is boring. Look at all the colors, textures, and shapes He created. Attractive, attention getting business cards are one more way you can demonstrate God’s creativity in your ministry.

This article is an excerpt from The Christian Band handbook.

The Christian Band Handbook

Are you working on developing your Christian bands marketing materials? Do you need advice on press kits and booking?

The Christian Band Handbook

has a chapter called “Getting Great Gigs Without Breaking the Piggybank”.

CLICK HERE

to get your copy today.

 

Get Your FREE Christian Band Booking Calendar

Christian musicians need places to play to be able to do their ministry.

Sign up to get a FREE booking calendar that shows you which booking tasks to do each month. Know what to do and when to do it to get more gigs so you can do more ministry.

Signing up here enters your e-mail onto the Christian Band Help mailing list. We know you hate spam—we do too. We don’t have a newsletter and we don’t send e-mails every day. We only send e-mails when we have something important to say that we think you want to hear, not usually more than 2 per month. Plus there is always an unsubscribe button on the bottom of every e-mail. We don’t share or sell e-mail addresses to anyone, ever. Powered by ConvertKit
Share This Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailby feather
Follow Us Facebooktwittergoogle_plusrssyoutubeby feather

53 thoughts on “Every Band Needs a Business Card – But They Don’t Have to Be Boring

  1. My brother suggested I might like this blog. He was entirely right.
    This post actually made my day. You can not imagine simply how much time
    I had spent for this information! Thanks!

  2. Pingback: acne cyst
  3. Pingback: tester
  4. Pingback: seo
  5. Pingback: Diane Callagher
  6. Pingback: Rochii Vintage
  7. Pingback: Vintage
  8. Pingback: free play music
  9. Pingback: i like reading
  10. Hello, It’s like you read my mind! You seem to know a lot about this, like you wrote the manual on it or something. I think that you can utilize some pics to drive the message home a little bit more, but other than that, this is fantastic blog. A Good read. I will definitely be back. Thanks.

  11. We are a bunch of volunteers and opening a new scheme in our community. Your website provided us with useful info to work on. You’ve performed a formidable process and our whole community will likely be grateful to you.

  12. Just about all I can state is, I’m not sure what to express! Except of course, for the excellent tips that are shared within this blog. I am able to think of a million fun tips on how to read the articles on this site. I’m sure I will at last take a step using your tips on that matter I could never have been able to deal with alone. You are so clever to permit me to be one of those to profit from your practical information. Please know how great I appreciate it.

  13. This online site posting listing offers a huge amount of amazing info. You’ll find it fun to uncover a directory which could draw in many men and women. Hopefully this specific web page stands around for a long time.

  14. I have read a couple of the blogposts on your web site now, and I truly like your way of blogging. I tag it to my favorites website list and will be checking back soon. Pls visit my web site also and let me know your opinion.

  15. Starting a content a lot like this blog forced me to accomplish some study and i also found your post to be quite helpful. My page is centered around the notion of knowledge, fun and sharing. I wish you respectable luck along with your site later on and you may ensure I’ll be following it.

  16. I’m happy to have found your exceptionally high quality article! I agree with some of your readers and will eagerly look forward to your coming updates. Thanks, rrance Zurcher

  17. My spouse and I stumbled over here coming from a different web page and thought I might check things out. I like what I see so i am just following you. Look forward to exploring your web page repeatedly.

  18. Thanks for the writeup. I definitely agree with what you are saying. I have been talking about this subject a lot lately with my mother so hopefully this will get him to see my point of view. Fingers crossed!

  19. Excellent publish! I?m just starting out in community management/marketing media and wanting to learn tips on how to do it well resources like this post are incredibly helpful. As our company is based from the US, it?s all a bit new to us. The example above is a thing that I worry about as nicely, how to show your own genuine enthusiasm and share the fact that your product is useful in that case

  20. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog? My website is in the exact same area of interest as yours and my users would definitely benefit from some of the information you present here. Please let me know if this okay with you. Cheers!

  21. Hi! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

  22. Awesome blog, it’s just like a game for me! It’s so infomative and usefull, thanks a lot! If you post more of this great stuff, I’ll visit your blog again!

Comments are closed.